Brand Design
Orbus software brand
I have designed and led the visual identity of the current Orbus Software brand. Initially I was brought onboard to rebrand the software platform as it underwent a name change, however as this was done it was decided to bring the corporate and product identities in line. I have created brand guidelines and templates for materials which are currently in use.
Project goals:
1) To present the brand in a clean and modern way
2) To rebrand the key product
3) To make information presented clearer and easier to skim
The product
I was initially asked to design a new identity for Orbus’ enterprise architecture software. The specification for this was that it had to include the infinity symbol. I wanted to make this icon a little more unique, particularly so that if it were used in monotone then it would still be recognisable as this brand.
The company
The original Orbus corporate brand included many elements which would compete with the information presented in materials. I wanted to strip this back to make the materials easier to skim for the target audience, whilst retaining a clear visual identity. Additionally there were many competing logos in use, so these were consolidated to provide a clear brand architecture.
The next steps
In order to use the brand in an effective way, various templates needed to be created. As well as templates created for design consistency, these also included templates for Canva, in order to enable the growing Marketing Team to respond quickly to be able to create their own simple banners for social media.
Click on the boxes below to see the artwork at a larger size.
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