Lucy Baker
Design Portfolio
This portfolio showcases work from a 19 year professional design career. I am currently working in the B2B SaaS technology sector, where I lead the brand design function as part of the Marketing team. All design work shown in this portfolio is my own. I have skills covering print and digital design, as well as professional experience in web design/development, illustration, video and animation.
Skills and experience
- 19 years’ professional experience, including 10 years within B2B SaaS technology businesses
- Strengths: Proactive and open communication, prioritisation, attention to detail
- Design leadership experience, including managing in-house creatives and freelancers, and strategically leading as Creative Director (ensuring alignment to Business Priorities)
- Start-up and scale-up experience, building in-house design teams within businesses and establishing processes
- Experienced in rebranding and brand refresh projects, and website launches
- Technical skills, including Adobe Creative Cloud programs, Figma, HTML and CSS, MS Office (including design for Powerpoint and Word), Asana, website UI, illustration, storyboarding, video editing and animation
- Interpreting web design data (FullStory, Hotjar, Google Analytics)
- Application of behavioural psychology
Design is not about making things look pretty, it is about effective communication.
Want to learn more?
If you would like more information regarding skills or further examples of work, please get in contact and I will be happy to help.